This is a brand new freebie offer from Verizon Wireless Zone. They gave away free backpacks last year and are doing this again to promote back to school. This is all happening this year on the 26th of July. Visit a participating store that day between 1PM and 6PM and get a brand new backpack filled with school supplies. This is first come first served, so show up early and make sure you call the store before hand to make sure that are participating. Also, this offer will only last as long as the company has supplies, so get yours while you can. Get more info about the offer on their promo page, linked below.
This is a great way to get free backpacks and school supplies!